Case: Beiersdorf

Efficient project and campaign management

 

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Who is Beiersdorf?

Beiersdorf is one of the world's largest and oldest companies within the skin and beauty. The market is global and is covered by 22,000 employees has a turnover of approx. € 6 billion.

What was the challenge?

Beiersdorf has a huge campaign and product launch program around the year. A program that covers almost all world languages. The criteria for success of these launches are innovation, speed to the global market and effective global knowledge sharing and production of sales, marketing materials. Beiersdorf asked us to help them organize and digitalize their marketing materials and campaign planning process.

Results

  • Simple and effective project and campaign management globally 
  • It is simple, visual and global project management, and it has cut project time by 60% compared to the past.
  • And not least, there is absolutely no doubt about what is the latest version and who has the''ball''in the project. 
  • It has brought the error rate down by 90%.