Your needs as Marketing Director
As Marketing Director, you need to effectively plan, allocate and follow up on resources and market initiatives across global markets to ensure brand consistency and positioning while nurturing best practice and local effectiveness.
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How MarketPort can help you
With MarketPort, the Marketing Director can quickly comment and approve projects and campaign budgets, and can easily get an overview of activities and successful campaigns.
MarketPort can help you in the following areas (“Zones”):
- Improved planning, measurement and follow-up on marketing investments
- Time-to-market – reduces the time from idea/briefing to launch of activities
- Reduces out-of-pocket expenses on development and production of standard and local activities delivered by 3rd parties today
- More time to focus on strategic and value adding activities
- Transparency across markets - best practice sharing