Marketing became global and interactive
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Who is ConvaTec?
ConvaTec is a global company and the result of a recent merger of Unomedical and ConvaTec. The headquarters is located in the United States, and ConvaTec sells different products for hospital and care within the business areas Ostomy, Wound Care and Continence and Critical Care.
What was the challenge?
ConvaTec has seen an explosive growth both in sales and new product development. To stay in front of the market, with faster and more advanced product introductions, they decided to implement an online strategy for their marketing and sales operations.
- Local market units now have individual access to an online marketing universe with access to current and approved materials, online sales manual, e-learning programs etc.
- Order intake and promotion speed is approx. 60% faster than before