Marketing became global and interactive
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Who is Teknos?
Teknos is one of Europe's largest manufacturers of quality products for use in paint and wood. Teknos has subsidiaries in more than 10 countries and distributors in 16 countries. Good 1100 employees creates a net turnover of just over 1.7 billion DKK.
What was the challenge?
Teknos serves very different markets, both in terms of language, culture and product portfolio. Centrally managed and with gaps in relation to synergies, efficiencies, and measurability of the effort.
- From a traditional telephone, email and paper-based central marketing department with regular opening hours to a global, interactive and efficient digitalized marketing and sales portal.
- Time to market is reduced by 80%
- Marketing efficiency is increased by 75%